Middle East Commercial Growth Strategies

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Whether you are launching a new brand, entering a new market or looking to reinvigorate an established business, Templar provides the experience, relationships and commercial expertise to help you grow.

MARKET ENTRY

Entering the Middle East can be complex.

We help brands understand the opportunity, develop the right strategy and establish the foundations for sustainable growth.

From market assessment and route-to-market strategy through to distributor selection and launch execution, we help you enter the market with confidence.

BRAND GROWTH

Already established in the region?

We assess what is working, what isn’t and where the opportunities for growth lie.

We challenge existing strategies, identify gaps and develop practical plans to improve distribution, pricing, portfolio performance, customer development, marketing and sales.

BRAND & COMMERCIAL STRATEGY

A successful brand needs a clear commercial strategy.

We develop practical, market-specific strategies covering:

• Market and category opportunity
• Brand positioning
• Product portfolio and tiering
• Pricing
• Route to market
• Distribution
• Customer strategy
• Sales targets
• Trade and marketing investment
• Short- and long-term growth objectives

EXECUTION

Strategy only creates value when it is executed effectively.

Templar works alongside brand owners and their partners in the market to turn strategy into action — from launch planning and distributor management to sales force development, customer engagement and performance reviews.

INFLUENCER & SOCIAL MEDIA STRATEGY

Building a brand in the Middle East increasingly requires more than traditional distribution and trade marketing.

Consumers discover, engage with and develop relationships with brands through social media, creators and influencers.

But what works in one market does not necessarily translate directly into another.

Templar helps brands develop regionally relevant influencer and social media strategies, ensuring that the brand proposition, tone, content and partnerships are appropriate for the Middle Eastern consumer.

This can include:

• Influencer and creator strategy
• Identification of relevant local and regional influencers
• Assessment of campaign relevance to the Middle East
• Campaign concept development
• Localisation of international campaigns
• Social media strategy and content direction
• Influencer partnership recommendations
• Campaign performance and commercial evaluation

Our role is to ensure that social and influencer activity is not simply generating awareness, but building the brand and supporting the wider commercial strategy.

YOUR EXPERIENCED PARTNER ON THE GROUND

For brands without a permanent Middle East presence, Templar can provide the senior local representation needed to manage the business, develop relationships, monitor performance and keep the strategy moving forward.

You don’t have to build a regional infrastructure before you can start growing in the region.