From Strategy to Execution Our approach is simple:

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UNDERSTAND

Before making recommendations, we understand your brand, your objectives and the market opportunity.

We assess:

• Market and category dynamics
• Competitive landscape
• Existing performance
• Consumer and customer opportunities
• Current route to market
• Distributor capability
• Portfolio and pricing
• Brand positioning and relevance

STRATEGIZE

We develop a clear, commercially focused strategy designed specifically for the Middle East.

This can include:

• Brand and market strategy
• Route-to-market strategy
• Product portfolio and tiering
• Pricing architecture
• Distribution strategy
• Short- and long-term targets
• Launch planning
• Trade and marketing support
• Influencer and social media strategy

BUILD THE RIGHT PARTNERSHIP

The right distributor/local parter can make or break a brand in the Middle East.

We identify, assess and help appoint the right partners based on their:

• Market coverage
• Customer relationships
• Sales capability
• Category expertise
• Financial strength
• Infrastructure
• Strategic fit

We then help manage the relationship and ensure agreed objectives are delivered.

EXECUTE

We work with your team and local partners to turn the strategy into measurable commercial activity.

This can include:

• Launch execution
• Sales force training
• Customer development
• Distribution expansion
• Trade marketing
• Pricing implementation
• Promotional strategy
• Influencer and social media activation
• Distributor management
• Market intelligence

MEASURE, REVIEW & ADAPT

Markets change. Strategies need to change with them.

We provide regular reporting and commercial reviews, measuring progress against agreed targets and identifying where action is required.

Where an existing strategy is not delivering, we don’t simply report the problem….

We rework the strategy and help implement the solution.

EXPERIENCE THAT OPENS DOORS

Templar’s approach is built on more than 35 years of experience across the Middle East and extensive relationships across multiple categories and channels

Our network and market knowledge allow us to move quickly, identify opportunities and connect brands with the people who matter.